Confidential · Investor briefing · July 2026
An AI-native innovation lab building living digital experiences, embodied robotics, privacy-first hardware, and resonant intelligence infrastructure.
Raising $50,000,000
selflabs.xyz · Milan Cheeks, Founder & CEO · milan@selflabs.xyz
Live snapshot · July 15, 2026
$7,992 booked at $999 · Batch 1 ships Jul 31 · 42 remaining
selflabs.xyz + 12 vertical demos with Netlify production deploys
Sum of 4 live SKUs: $170k + $49.5k + $12.7k + $5.85k
Public ask — terms discussed privately with Milan
Phone inventory pulled live from selflabs.xyz Stripe checkout sessions on Jul 15, 2026. Catalog prices from products-catalog.json / site commercial pages.
The opportunity
Who we are
Founded in 2016 by Milan Cheeks. AI-native innovation lab shipping products people can talk to, buy online, deploy, and extend across software and hardware.
Living websites, avatars, open tools, resonant AI infrastructure, and privacy-first hardware.
SELF Labs Inc runs products, fiat, and partnerships. SELF Labs DAO L.L.C. governs protocols via $SELF on Solana.
Creators, developers, and enterprises own their signals and shape how intelligent systems evolve.
What we do
Lite $3,500+$299/mo · Pro $12,000+$999/mo · Enterprise custom. 13 sites live today including the selflabs.xyz Pro demo.
Four SKUs from $5,850 to $170,000 with Stripe checkout on /robotics.
$999 · first wave 50 units · 8 sold / 42 left · 5 shipping batches through Mar 2027.
Multi-model AI API + mesh; open-source Android personal OS; local-first agent IDE (AGPL-3.0).
Custom software from ~$3.5k–$12k+ baselines (30% deposit) · BLOOD $5,000 eval / $35,000 full (US App 18/901,437) · Cultivate Coin agriculture robotics case study.
Flagship SaaS · Unit economics
Year-1 contract value: $7,088
Avatar embed + ~15 KB topics · creators / SMB
Year-1 contract value: $23,988
Full site-aware split panel like selflabs.xyz
Inquiry bands: $25–50k · $50–100k · $100–250k · $250k+ · custom license
10 Pro deals = $239,880 Year-1 · 50 Pro = $1.20M Year-1 · 100 Lite = $708,800 Year-1. Capital turns demos into repeatable GTM.
Robotics · Priced & checkout-enabled
169 cm · ~69 kg · 40 DOF · 3D LiDAR · RGB-D · NVIDIA Jetson Orin 64G
Full-size professional platform for demos, research, commercial pilots
Education, inspection pilots, automation tests, branded packages
Labs, developer experimentation, accessible robotics demos
Catalog total if one unit of each = $238,050. Single X1 equals ~7.1× a Pro Living Website Year-1 contract.
Hardware · SELF Phone
| Metric | Value |
|---|---|
| Unit price | $999 |
| First-wave capacity | 50 phones |
| Sold (Stripe live) | 8 |
| Remaining | 42 |
| Booked hardware revenue | $7,992 |
| Full-wave sell-out value | $49,950 |
| Batch size | 10 phones × 5 batches |
| Current batch | #1 · 8/10 · ships Jul 31, 2026 |
Privacy-first AI-native device + Resonatia mesh node · SELF OS · Role Model AI · Aura Shield
Platforms & services · Priced
Edge-optimized multi-model API + global mesh. Host models, process traffic, earn ESSENCE. Product + resonatia.io.
Photoreal talking avatar from a portrait — powers Living Website Lite/Pro and embeds at concierge.rolemodel.ai.
AI-quoted custom software. Baselines: mobile $10k · web $6.5k · SaaS MVP $12k · AI agent $5.5k · integration $3.5k · ecommerce $9k. Founder consult $100/hr. 30% deposit via Stripe.
$5,000 evaluation deposit credited toward $35,000 full tech evaluation. US Patent Application 18/901,437. Bio-nanotech for robotics / advanced compute.
Business model
| Line | Pricing / unit | Notes |
|---|---|---|
| Living Website Lite | $3,500 + $299/mo | $7,088 Y1 |
| Living Website Pro | $12,000 + $999/mo | $23,988 Y1 · flagship |
| Living Website Enterprise | $25k–$250k+ bands | Custom deployment |
| SELF Bot X1 / P1 | $170,000 / $49,500 | Stripe checkout |
| SELF Dog P1 / E1 | $12,700 / $5,850 | Stripe checkout |
| SELF Phone | $999 × 50 first wave | 8 sold · $7,992 booked |
| Custom Build | ~$3.5k–$12k+ | 30% deposit |
| BLOOD | $5k → $35k | Licensing path |
Traction & proof
No fabricated ARR. Booked hardware revenue above is only attributed SELF Phone complete checkouts verified via production inventory endpoint.
Team
Signal Architect · Conscious AI Pioneer · Root of the Mesh
Sole founder and primary builder of the SELF ecosystem. Site map cites 400+ platforms built as AI founder / systems architect. Public: milancheeks.com · milan@selflabs.xyz
“I’m not building apps. I’m building the nervous system for a new kind of intelligence — one that listens, evolves, and remembers who we are.”
The ask
Capital raise · SELF Labs Inc
Raise amount is public. Equity percentage, instrument, preference, and governance are discussed privately and set in the term sheet.
Use of funds · $50,000,000
Why SELF Labs
Living Websites turn conversation into the interface. Pro Y1 = $23,988 with checkout already live.
SaaS + APIs + services + $999 devices + $5.8k–$170k robots — multiple paths to liquidity.
8 phones sold, 13 living sites deployed, Stripe on every major line, homepage = product demo.
Deep ownership of the stack; raise professionalizes GTM, ops, inventory, and scientific partnerships.
Next step
Ask: $50,000,000
Milan Cheeks · Founder & CEO, SELF Labs Inc
milan@selflabs.xyz · https://selflabs.xyz · Talk to Milan on the living website
© 2026 SELF Labs Inc. Confidential. Not an offer to sell securities. Phone inventory as of Jul 15, 2026.